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Shopping hub includes Goop, Pat McGrath Labs, Pattern Beauty, Keys Soulcare and more.
February 24, 2023
By: Melissa Meisel
There’s a new kid in town when it comes to wellness and beauty retailers. Flip is an e-commerce app for beauty and wellness products whose business model revolves around real people creating real reviews of any product they want that is available on the app, said the indie company. Recently, Gwyneth Paltrow’s Goop, Pat McGrath’s Pat McGrath Labs (previously only sold at Sephora) and Ciara’s OAM Skincare all on-boarded to sell on the app. These notable brands join other celebrity-owned com...
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